Branding

3

Visual identity design

In this phase, the logo and visual identity of the brand is created, including colours, typography, graphics and other visual elements. The objective is to create an attractive and coherent visual image that represents the personality and purpose of the brand.

Trade strategy development

In this phase, the brand strategy is defined,

which includes the purpose of the company, its personality, its value proposal, its key message and its market positioning. This strategy is essential to establish a coherent and differentiated address for the brand.

2

Market analysis

In this phase we do an exhaustive analysis of the company is performed and its market environment,

including its history, corporate culture, products or services, competitors, target audience and market trends. This research helps to understand the strengths, weaknesses, opportunities and threats of the company

and to define the going and marketing objectives.

1

Evaluation and improvement

Finally, an evaluation of the results of the branding and marketing strategy

is carried out and continuous adjustments and improvements are made to optimize the results. This implies monitoring key metrics, such as scope, interaction and conversions, and making changes to the strategy as necessary.

6

5

Content and Marketing campaigns

In this phase, the content is created and the specific marketing campaigns are developed, such as advertisements, publications in social networks, blog content, videos, events and more.

The objective is to create effective content and campaigns that connect with the target audience.

Marketing Strategy

In this phase, the marketing strategy is defined, which includes market segmentation, competition analysis, the definition of the target audience, the choice of marketing channels and specific marketing tactics. This strategy is essential to get to the appropriate target audience and communicate the key message of the brand.